IABC 2010 World Conference between June 6th and 9th invites the best business communicators from around the globe to share their knowledge in Toronto. This is an exciting time in public relations and this summer our city is at the center of the industry.

During the conference on Tuesday June 8th, Judy Lewis from Strategic Objectives pr agency moderates a panel discussion called: It’s a Brand New Day. I will definitely be attending this as one of her panelists is going to talk about the Olympic Torch Run.

“Over the past 18-24 months PR has fundamentally changed." Judy writes, "Simultaneous to the economy bottoming-out, social media and digital PR blossomed. Today, it’s all about reinvention and recognizing the tremendous new opportunities and new channels available to PR pros."

The conference boasts that attendees can meet "with 1,400 communication practitioners from 40 countries for four days of learning, camaraderie and inspiration." The event also features keynote presentations from former Apple evangelist Guy Kawasaki and other notables including Craig Kielburger co-founder, along with his brother Marc, of Free The Children, which I happen to be connected to, as this is the official charity of the 2010 Search for Miss Teen Canada - World, and I run the 2010 MTCW Blog Army in which we blog about the charity and its connection to the pageant as the final 'blog assignment'